Serious Gaming & Behaviour Change - Dutch Game Week 2026

Games are not just for entertainment. They can also help change behaviour, improve health and address societal challenges. During Serious Gaming & Behaviour Change, part of Dutch Game Week 2026, you will discover the opportunities serious gaming offers in these areas.

On 17 and 18 November, researchers, students, lecturers, healthcare professionals and game developers will come together at Avans University of Applied Sciences’ OpenX in Breda. This two-day symposium focuses on inspiring presentations, interactive workshops and practical applications of serious gaming.

Each day has its own theme. Tuesday 17 November focuses on personal health and the ways in which games can contribute to healthier behaviour. Wednesday 18 November is dedicated to a healthy living environment and the role serious gaming can play in this.

The programme consists of inspiring keynote speeches, interactive game demonstrations, creative workshops and co-creation sessions. There will also be plenty of opportunity to exchange knowledge, make new contacts and explore potential collaborations.

Serious Gaming & Behaviour Change is of interest to researchers, students, education professionals, healthcare workers, policymakers and game developers. It is also intended for anyone curious about the social impact of games.

Attendance is free, but advance registration is required.